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Brand Building Books

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th

Author(s) Kevin Lane Keller et al.
Format
ebook
Edition 5th
Publisher Pearson
Published 2019
ISBN 9780134877952
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin Lane Keller et al.
Format
ebook
Edition 5th
Publisher Pearson
ISBN 9780134878003
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Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th

Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th

Author(s) Vanitha Swaminathan Kevin Keller
Format
Book w/ access code
Edition 5th
Publisher Pearson+
Published 2020
ISBN 9780135641316
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Advertising and Integrated Brand Promotion 8th

Advertising and Integrated Brand Promotion 8th

Author(s) Chris Allen et al.
Format
Paperback
Edition 8th
Publisher Cengage Learning
Published 2018
ISBN 9781337110211
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity 5th

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin Keller et al.
Format
Hardcover
Edition 5th
Publisher Pearson
Published 2019
ISBN 9780134892498
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Brand/Story : Cases and Explorations in Fashion Branding 2nd

Brand/Story : Cases and Explorations in Fashion Branding 2nd

Author(s) Joseph Hancock II et al.
Format
Paperback
Edition 2nd
Publisher Fairchild Books
Published 2016
ISBN 9781501300028
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Marketing Fashion, Second Edition : Strategy, Branding and Promotion

Marketing Fashion, Second Edition : Strategy, Branding and Promotion

Author(s) Harriet Posner
Format
Paperback
Edition 2nd
Publisher Orion Publishing Group
Published 2015
ISBN 9781780675664
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Breakthrough Nonprofit Branding : Seven Principles to Power Extraordinary Results

Breakthrough Nonprofit Branding : Seven Principles to Power Extraordinary Results

Author(s) Jocelyne Daw et al.
Format
Hardcover
Publisher John Wiley & Sons
Published 2010
ISBN 9780470286913
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Strategic Brand Management 4th

Strategic Brand Management 4th

Author(s) Kevin Keller
Format
Hardcover
Edition 4th
Publisher Pearson
Published 2012
ISBN 9780132664257
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Author(s) Kevin Lane Keller et al.
Format
Paperback
Edition 5th
Publisher Pearson
Published 2019
ISBN 9781292314969
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity Access Card 5th

Strategic Brand Management : Building, Measuring, and Managing Brand Equity Access Card 5th

Author(s) Kevin Lane Keller et al.
Format
Digital w/ access code
Edition 5th
Publisher Pearson
Published 2019
ISBN 9780135641378
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Branded : Branding in Sport Business 2nd

Branded : Branding in Sport Business 2nd

Author(s) Jason Lee
Format
Paperback
Edition 2nd
Publisher Carolina Academic Press
Published 2018
ISBN 9781611630282
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Act Like It's Your Business : Branding and Marketing Strategies for Actors

Act Like It's Your Business : Branding and Marketing Strategies for Actors

Author(s) Jonathan Flom
Format
Paperback
Publisher Scarecrow Press
Published 2013
ISBN 9780810891593
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking 5th

The New Strategic Brand Management : Advanced Insights and Strategic Thinking 5th

Author(s) Jean-Noël Kapferer
Format
Paperback
Edition 5th
Publisher Kogan Page
Published 2012
ISBN 9780749465155
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Strategic Brand Management : Lessons for Winning Brands in Globalized Markets

Strategic Brand Management : Lessons for Winning Brands in Globalized Markets

Author(s) Deborah Roedder John et al.
Format
Paperback
Publisher Oxford University Press
Published 2017
ISBN 9780190646004
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Best Practice Cases in Branding : Lessons from the World's Strongest Brands 3rd

Best Practice Cases in Branding : Lessons from the World's Strongest Brands 3rd

Author(s) Kevin Lane Keller
Format
Paperback
Edition 3rd
Publisher Prentice Hall
Published 2007
ISBN 9780131888654
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

Author(s) Al Ries et al.
Format
Paperback
Publisher HarperCollins Publishers
Published 2002
ISBN 0060007737
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Brand Warfare : 10 Rules for Building the Killer Brand

Brand Warfare : 10 Rules for Building the Killer Brand

Author(s) David D'Alessandro et al.
Format
Hardcover
Publisher McGraw Hill
Published 2001
ISBN 0071362932
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Career Warfare : 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Career Warfare : 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Author(s) David F. D'Alessandro et al.
Format
Hardcover
Publisher McGraw Hill
Published 2003
ISBN 0071417583
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Strategic Brand Management 2nd

Strategic Brand Management 2nd

Author(s) Kevin Lane Keller
Format
Paperback
Edition 2nd
Publisher Prentice Hall
ISBN 9780131105836
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Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th

Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th

Author(s) Vanitha Swaminathan Kevin Keller
Edition 5th
Format Book w/ access code
Publisher Pearson+
Published 2020
ISBN 9780135641316
 
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Brand/Story : Cases and Explorations in Fashion Branding 2nd

Brand/Story : Cases and Explorations in Fashion Branding 2nd

Author(s) Joseph Hancock II et al.
Edition 2nd
Format Paperback
Publisher Fairchild Books
Published 2016
ISBN 9781501300028
 
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Strategic Brand Management 4th

Strategic Brand Management 4th

Author(s) Kevin Keller
Edition 4th
Format Hardcover
Publisher Pearson
Published 2012
ISBN 9780132664257
 
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The New Strategic Brand Management : Advanced Insights and Strategic Thinking 5th

The New Strategic Brand Management : Advanced Insights and Strategic Thinking 5th

Author(s) Jean-Noël Kapferer
Edition 5th
Format Paperback
Publisher Kogan Page
Published 2012
ISBN 9780749465155
 
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand

Author(s) Al Ries et al.
Format Paperback
Publisher HarperCollins Publishers
Published 2002
ISBN 0060007737
 
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Brand Warfare : 10 Rules for Building the Killer Brand

Brand Warfare : 10 Rules for Building the Killer Brand

Author(s) David D'Alessandro et al.
Format Hardcover
Publisher McGraw Hill
Published 2001
ISBN 0071362932
 
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Career Warfare : 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Career Warfare : 10 Rules for Building a Successful Personal Brand and Fighting to Keep It

Author(s) David F. D'Alessandro et al.
Format Hardcover
Publisher McGraw Hill
Published 2003
ISBN 0071417583
 
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Strategic Brand Management 2nd

Strategic Brand Management 2nd

Author(s) Kevin Lane Keller
Edition 2nd
Format Paperback
Publisher Prentice Hall
ISBN 9780131105836
 
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